Social Media

But make it

Mindful

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Authentic Content. Engaged Communities. Real Impact.

✦

Authentic Content. Engaged Communities. Real Impact. ✦

About HWA

Hire Women Agency is a social media agency built on the power of storytelling, representation, and cultural impact. Founded by Jocelyn De Leon, a seasoned social media strategist with over 11 years of experience in the music, entertainment, and digital industries, our mission is to amplify diverse voices and create content that authentically connects with multicultural audiences.

From producing for major TV networks and working with A-list talent to capturing live events, hosting celebrity interviews, and crafting viral content, we understand how to bring brands to life. Our expertise spans photography, video production, event recaps, content ideation, and community building—helping brands and creators establish a strong presence across platforms like Instagram, TikTok, YouTube, and beyond.

At Hire Women Agency, we believe social media is more than just numbers—it’s about storytelling that resonates, humanizing brands, and fostering real engagement. Whether you’re looking to grow a personal brand, launch a campaign that speaks to diverse audiences, or create high-impact digital content, we’re here to turn your vision into reality.

We don’t just manage social media—we create digital experiences that celebrate culture, empower communities, and make an impact. Let’s build something powerful together.

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Numbers don’t lie… CASE STUDY

8.9M+
monthly impressions

Our client, a well-established brand, had halted social media activity for two years, leading to a decline in engagement and followers. Their audience had decreased from 20K to 17K, and their online presence was fading.
With a stagnant page and declining reach, our goal was to:
- Reignite engagement with the existing audience.
- Reverse the follower loss and drive growth.
- Create high-performing content.
- Build a thriving and engaged community.
Audience-Centric Content: We analyzed past performance and tailored content to what resonated with current followers.

Trend Integration: We strategically leveraged viral trends to expand reach beyond their existing audience.

Consistency & Optimization: Posting regularly with optimized hashtags and strategic timing to maximize impressions.

Community Engagement: Actively responding to comments, DMs, and fostering conversations to deepen audience connection.
Follower Growth: From 17K to 42.2K (+148.24% increase)

Impressions: Consistently 8.9M monthly impressions
Engagement: A highly active and engaged audience, leading to stronger brand presence
By reigniting their social media strategy, we more than doubled their audience and revived a once-declining community, turning it into a powerhouse of engagement and visibility.

Photography

PRODUCED BY JOCELYN

Here are just a few examples of the many videos I’ve produced for TV and digital platforms—handling everything from ideation and booking coordination to interviews, concept development, and overseeing the editing process.

Produced video content and/or interviews with:

English: Travis Barker, Diego Boneta, Snoop Dogg, DJ Mustard, Rick Ross, RJ MRLA, Jhene Aiko, Gallant, Cozz, IAMSU!, Warren G, Too $hort, Kurupt, Dave East, Tinashe. A$AP Ferg, Karrueche, Goldlink, August Alsina, Pusha T, No Malice, Rance of 1500 or Nothin',’ Curren$y, B-Real, Jojo

Spanish: Omar Chaparro, Los Tigres del Norte, Mario Quintero, Gloria Trevi, Luis Coronel, Regulo Caro